What are the things you can buy for 10 bucks? A scarf, an iPhone case, or perhaps a single strawberry? You read that right, a single strawberry can cost you close to 10 USD! Would you pay nearly 10 USD for a strawberry?
Given how absurdly expensive they are, these are no ordinary strawberries. The MIGAKI-ICHIGO, a brand of luxury strawberries in Japan, are the cream of the crop when it comes to strawberries. However, are these strawberries really first-class and are they worth their price?
About the Strawberries
Strawberries are a different crop to grow because they are easily affected by changes in the weather. This, added to its growing season of only 7 months, makes it difficult for farmers to harvest outstanding quality strawberries. Most of the time, they are left with strawberries that vary in taste and shape.
MIGAKI-ICHIGO brand strawberries are the product of harmony between the accuracy and strictness of technology and the senses and insight of farmers. By combining the two, MIGAKI-ICHIGO has brought the world perfect strawberries that are sumptuous whatever season and time of year. This is a real step forward compared to ordinary strawberries.
There are three grades of top class strawberries, that being silver, gold, and platinum. These three classes determine the price of the strawberry. The MIGAKI-ICHIGO benchmarks are so stringent that only one in fifty strawberries are sold as platinum. Their rigorous standards are what makes the MIGAKI-ICHIGO brand consistent with their strawberries. This means you are sure to be enjoying the same delicious strawberry whatever season of the year.
The Man Behind the Strawberries
Hiroki Iwasa, the CEO of GRA Inc., is the mastermind behind the MIGAKI-ICHIGO brand strawberries. Additionally he was a former IT administrator now turned agriculturalist.
Iwasa continuously polishes (migaku in Japanese) production methods to make the signature strawberries that look like edible gems. Hence the brand name MIGAKI-ICHIGO and the diamond logo. Some examples of the technology that they use to create the delicious strawberries are systems that allow them to monitor and examine elements such as humidity and carbon dioxide inside the plantation.
The CEO of GRA Inc values the wisdom and input of farmers greatly, so much so that his veteran farmers are also his advisors. Furthermore, some farmers serve in upper management positions. Iwasa said that the experience of his veteran farmers serve as the foundation for his IT innovations. This balance between the wisdom of farmers and innovative and accurate technology are what brings customers the same quality strawberries whatever the time of year.
History behind MIGAKI-ICHIGO
A few months after Miyagi Prefecture’s Yamamoto-cho was hit by the Tōhoku earthquake and tsunami, Iwasa started the farm in the area. The area was famous throughout Japan for their strawberries. However, the earthquake and tsunami ravaged the area and destroyed close to 4,000 greenhouses. With this, a lot of strawberry farmers suffered great losses. For a time running water, gas, and electricity were either scarce or completely unavailable.
Four months after the earthquake and tsunami, Iwasa and the company provided aid to revive strawberry farming in Yamamoto-cho. Soon, he was constructing his first strawberry greenhouse.
This effort had positive impacts on the area and because the strawberries are mainly from the Tōhoku region, people began talking about the Yamamoto-cho. MIGAKI-ICHIGO made a positive impact on the local community of Yamamoto-cho. The strawberry farm soon became a popular tourist destination with tens of thousands of people all over the world visiting the farm. Tourists come to pick strawberries and to tour the cutting-edge facility.
How Does It Taste?
Tochiotome in Japan is a type of prized strawberry known for its exceedingly sweet taste and beautiful shape and color, it is also prized for having a large and tender flesh. The word tochiotome is written on the back of the case of MIGAKI-ICHIGO brand strawberries. There are cheaper, supermarket bought tochiotome strawberries but they don’t compare to the shine unique to MIGAKI-ICHIGO brand strawberries. Additionally, they don’t come as enticing as the MIGAKI-ICHIGO gems.
These strawberries, according to Mr. Sato from SoraNews24 gives a “bold sweetness and subtle acidity” with every bite. He also mentions how the gems have an exquisite texture with it being not too soft and not too hard. With this, each bite surely delivered perfect flavors of the juice. According to Mr. Sato, it was “at least two ranks above any other strawberry he’d ever tried in terms of flavour, appearance and delicate sweetness”.
Where Can I Get It?
If you want to have a bite, these MIGAKI-ICHIGO brand strawberries which are as fruit as they are gems, can usually be bought in Isetan stores in Japan
It is also available on the Rakuten Ichiba “Migaki strawberry store”
The MIGAKI-ICHIGO brand strawberries are also available on Yahoo Shopping
You won’t have to worry about wasting 10 bucks on a single strawberry because these MIGAKI-ICHIGO brand strawberries are sure to be worth it. Additionally, if you’re not the type to eat strawberries, you’ll be happy to know that they have added to their brand and are continuously expanding their line. They have expanded and have included sparkling wine called MIGAKI-ICHIGO Mousseux and an organic cosmetic brand called White Ichigo.
The Last Bite
Aside from its price tag, the MIGAKI-ICHIGO brand is not your usual strawberry. The company prides themselves in creating consistently sumptuous gem-like strawberries all year round. Just looking at these beautiful strawberries that shine like gemstones can make anyone hungry for a bite.
Buying a MIGAKI-ICHIGO brand strawberry worth 10 bucks is not a gamble since you’ll be sure to get your money’s worth. Popular opinion seems to universally agree that these strawberries are worth the hefty price tag. With its perfect red color with picturesque shine and its perfect texture and beautiful taste, these strawberries are surely worth every dime.